Our Ethos

We’re building a community here at MSF. A community that is built on hard work, loving people unconditionally, and being the best encouragers that we can. We are about building others up, making sure those around us feel encouraged and supported, and striving for personal growth together with the goal of getting 1% better each day. 

It’s so much more than weight loss. It’s about becoming. Becoming who God destined you to be, the mother or father your children need you to be, the brother or sister your close friends need you to be, the employee your boss or company needs you to be, the list goes on. 

We are guided by ethos. Ethos is a greek word used to describe guiding beliefs or ideals that characterize a community. These ethos will serve as a compass that will keep us on the path of becoming a more loving, honest, higher-achieving, accepting, open, hard-working, change-making community that WE are DESTINED to be.  

*This was inspired by my brother Traver Boehm, Leader of the Uncivilized movement and Author of Man Uncivilized. Traver has personally changed my life and none of this would be real if it wasn't for him. Thank you T. I am forever grateful for you. -MS

Check Out Day 78 from the MSFer Program Where We Review Our Ethos



1. Life Happens for Us, Not to Us

At the end of the day, we choose to see through the lens that all things are happening for our good. That job that you were fired from last year, allowed you to step into your dream position. The partner that left you, left you so you could find yourself and heal what needs to be healed so you can truly get the most out of your time here on Earth and actually experience real joy. That childhood that you wish you didn’t have, has actually made you the open, loving, version of you that just wants to help people and provide impact. That injury that set you back and almost ended your career, taught you how to overcome and never give up. 

This was inspired by Tony Robbins and Ed Mylett. 

2. Honor and Acknowledge the Anti-Self

We all have two sides to us. Our “best self” and our “anti-self”. The anti-self is that wicked inner voice that wants to tear us down and self-sabotage everything we have going for us. The anti-self reveals itself through your triggers, when you're challenged, struggling- when you are simply not at your best. It tries to tell you what you can’t do, who you can’t be, and wants to use its voice to emphasize all of the things about you that you don’t like or don’t have confidence in. It can lead to hurting others, ourselves, and our progress towards our life mission. It starts with creating consciousness and awareness around the anti-self. Once we do, we can better reign in the anti-self and keep it from taking our true power; our best self. We honor and acknowledge the ant-self so we can get better. 

This was inspired by Life Coach Mike Bayer’s book that changed my life, Best Self.

3. Utilize Big Mo’ 

Life is a journey! You either get better everyday or get worse. You do what you need to or you don’t. There is no maintenance. When working towards a goal, it’s about getting momentum on your side and keeping it there. Inspired by Jeff Olsen’s book The Slight Edge.

4. Honor the Big 4

1. We are impeccable with our word around here. 

2. We don’t take things personal. 

3. We never make assumptions. 

4. We always do our best. 

Inspired by Don Miguel Ruiz’s The Four Agreements.

5. You Are Your Habits

Structure and consistency wins every time. It’s about having strong habits and routines that:

- Serve you

- Make you more efficient

- Encourage you to be your best self. 

Inspired by James Clear’s Atomic Habits.

6. It Never Gets Easier, You Get Better. Celebrate Yourself More. 

Isn’t it funny how we always resort to thinking we are unworthy and undeserving? You hear it all the time -. people telling you that “it gets easier.” Does it really? Or do you get better? Perspective. Start taking the credit you’ve earned and deserve. Here at MSF, we celebrate our growth and wins everyday, no matter how small.

7. Be the Coffee Bean

The carrot. The egg. The coffee bean. When you put a carrot in boiling hot water, it softens the carrot. When you put an egg in boiling hot water, it hardens. When you put a coffee bean in boiling hot water, it transforms the water. Anybody in the MSFamily, is the coffee bean. We radiate the energy that we wish to feel. We know that it has to start with us. We have to be the change we want to see. We control the temperature of every room we walk into by being mindful of our energy that we bring. We believe positivity and encouragement are the secret sauces to a richer life.

This was Inspired by Jon Gordon, author of The Energy Bus.

8. Speak What You Seek Until You See What You Say

Inspired by two life coaches and dear friends i’ve had the honor of working with, Wayne Barkus and Shaun Adams. Wayne is a mens transformational and freedom coach and Shaun is a certified life coach and co-author of the book “DeFrag Your Life, Discover Your Genius.” Wayne and Shaun both taught me the principles of how to manifest and utilize the true power of the spoken word. Speak it into existence!

9. You Can’t Manage What You Don’t Measure

This is related to LIFE. Not just dieting. If you are not hitting the pause button to reflect on how things are going for you in all areas of your life and course correcting when necessary, you simply are not getting the most of this life. Our diet, our progress in the gym, our relationships, our spirituality, our personal growth- we have to stop, reflect, measure, analyze the data and act accordingly!

10. Love People Unconditionally

Simple. We are not transactional. We don’t love people because there’s something in it for us. We don’t love people because we think they’re at a point in life where “they need it”. We love people unconditionally because we simply have the ability to and it makes the world a better place. We’re difference makers. We’re lovers. Why not?

11. Keep Gratitude in Your Attitude

Have you ever met a truly happy person who is not grateful? The answer is no because that doesn’t exist. Gratitude is a verb. It’s a practice. Like an exercise, we must do it consistently. “Where your mind goes, your energy flows”. Are you focused on and thankful for what you have? We are.

12. You Must Share Your Gifts With The World

I’ve got something that you don’t have. You’ve got something that I don’t have. She’s got something that we don’t have. Why not share your gifts? We are all blessed with incredibly unique gifts. Whether it's talent, or perspective, or passion, a skill; It is our DUTY to share your gifts with the world. That is why our God made us all so unique. There is only one of you, and you’ve got something the world is craving. Share it. 

It just might inspire greatness to occur in someone else.